“It Takes 5 Villages” is a campaign to support local businesses and non-profits in the town of Montague, MA. River Culture, an organization that promotes the creative economy of Montague, sought to educate the community about ways to help businesses that are struggling as a result of the coronavirus. The name plays on the fact that Montague is composed of five distinct villages, and highlights the need for the community to come together. Campaign artwork features landmarks from each village with the encircling rivers that give Montague its unique geography. The campaign was disseminated through rack cards in local businesses, flyers that were sent out with the local newspaper, and a social media presence.
