Trademark Collection by Wyndham is a soft-branded portfolio of independent upper-midscale hotels. We created a branding system that unified all locations under the Trademark Collection brand, while allowing franchisees to express the unique personality of their properties. Our work included collateral such as key cards, print ads, and fact sheets as well as a thorough brand guide that details how the brand components come together. This project was completed as part of a team while working at Brigade.
