Apt. One offers curated clothing, accessories and home goods for people who love beautiful things and enjoy playing with style. The brand is about finding beauty in imperfection and thoughtfully selecting the objects we interact with every day.
To that end, the imperfect, hand-drawn style of the logo suite gives the brand an approachable, personal feel, while details like the subtle serifs and angled crossbars add a touch of sophistication. We also created a secondary mark, made up of a collection of objects inside an oval “O” shape. These objects speak to the purpose and vision of the shop, and form the basis for the brand pattern.
