A project of the Belchertown Community Alliance and other stakeholders, Gather aims to provide a hub of cultural activity for their town. Our objective was to create a brand that feels welcoming, inclusive, creative, and fun.
The letters of the word ‘Gather’ fit together to create a memorable wordmark while the words ‘Art Space and Marketplace’ create a welcoming space around the mark. The color palette is energetic and vibrant, and overlapping textured shapes add depth to the brand while also playing on the idea of finding overlap and connection.
