Next Barn Over is a farm in Hadley, MA which focuses on growing delicious food while caring for the land, community, and local food system. Their CSA program has a loyal following, but they felt that their previous website was difficult to use and had a dated look. The refreshed website offers smoother online sign-ups, and a clean, simple format for sharing their images and story. The logo was created by Ray, the owner and lead farmer, and one of the design goals was to let the logo shine on the website. Photography by Candace Hope.