Swanson’s Anniversary

To celebrate one year of hard work and community, Swanson’s Fabrics organized several events including a fashion show and giveaways. Since their anniversary happened to fall on the same weekend as a unique music festival, Barbès in the Woods, the organizers decided to join forces to support and cross-promote their events.

The bold colors and shapes are attention-grabbing, festive, and fit within the visual language of Swanson’s brand, while adding a new spin. The eighties/retro feel plays on the idea of reuse that is central to the business. Additionally, the shapes that are used in the overview image come into play individually in the informational images that follow.